(Update, 16 Oct. 2018: Literally the week after I wrote this, Symbrock (Venom) flew in and directly dethroned Klance from the #1 spot on the Fandometrics Top 20 Ships list for the week ending on the 15th of October. Needless to say this has completely destroyed the theories I formulated below. I am in shock, to be honest, but here is my original analysis nevertheless; I just needed to share the fact that this development hit me like a freight train and I have not recovered.)
(Disclaimer: I am not a shipper. I am viewing this as an outsider, which will skew my perspective. Nevertheless, I tried to take advantage of this and have an objective stance on each discussed fandom/ship. A.K.A., I share my observations and try to avoid making commentary on it. Apologies if I fail. Also, I am using Terms That Will Be Capitalized That Are Not Actually Used In The Language Of Fandom; this is mostly for my benefit.)
Shipping is a huge part of fandom culture. In regards to a fandom’s popularity in relation to their ships, the most popular fandoms on Tumblr often fit relatively into three categories:
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- Fandoms driven into popularity by a singular ship
- Fandoms driven into popularity by multiple ships
- Fandoms whose ships are driven by their popularity
Most commonly, there is one “primary ship” that encompasses a large portion of a fandom, followed by a “secondary ship”, although nearly all fandoms can fit into this dynamic if we really wanted.
We’re not gonna really do that though. Let’s instead look at individual fandoms, starting with fandoms at their peak during the early 2010’s gay shipping craze. The fandoms of Merlin, Shadowhunters, and Teen Wolf, from what I’ve seen, consist nearly entirely of Merthur, Malec, and Sterek, and these Singular Power Ships are what drive the fandoms to the top. (Hannibal, actually, can also be worth mentioning seeing how much the Hannigram ship has helped the fandom move forward, but Hannibal is a much broader fandom in terms of content and is a small enough fandom that I would not consider Hannigram a prominent enough ship to be considered a Singular Power Ship.)
In later years, Bellarke, from The 100, is another example of a ship gaining the power of a Singular Power Ship, but this is mainly because the show killed off Clarke’s lesbian lover, because, Bury Your Gays, so of course the Clexa ship had to sink, leaving Bellarke to rise to the top. Victuuri, from Yuri on Ice, was also widely discussed, especially after the ship was explicitly shown to be canon on the show.
All these shows had secondary ships, but there was generally a single ship that most of the fandom talked about.
Of course, the Three Fandom Princes of Tumblr would have to be brought up at this point as well: Supernatural, with the Singular Power Ship of Destiel (helped perhaps by secondary ships such as Sabriel, which I believe to have replaced Wincest over the years for hopefully obvious reasons); Sherlock, with the Singular Power Ship of Johnlock; and Dr. Who, which is simply a powerful fandom on its own without a distinguished ship to associate with the fandom.
Dr. Who, however, is an exception in being a popular fandom without a powerful ship. Harry Potter and Star Wars are also examples of the exception. (Reylo can count as a Singular Power Ship, but this relationship does not drive the fandom, although it helps a lot.)
Usually, when a fandom rises to a place on Fandometric’s Top 20 lists, this will also push the ships within the fandom to the top. BTS, for example, is one of Tumblr’s most powerful fandoms, yet does not have a particular Singular Power Ship. The ships are powerful for sure, but this appears to mainly be due to the sheer size of the BTS fandom. There are no ships that make up more than 40% of the fandom’s content, not even a Common Arrangement of multiple ships. (Common Shipping Arrangements can take form as something as large as EXO’s six most popular pairings, or as simple as shipping Voltron’s Klance along with Adashi because they complement each other, as opposed to Klance and Sheith, which is bound to clash.)
This is interesting given Tumblr’s history with bandom shipping, particularly with the Three Bandom Princes of Tumblr (MCR, Panic! at the Disco, and Fall Out Boy – all of which I’m pretty sure are still going strong despite the gradual overtaking by The Kpop Community).
BTS falls in contrast to Voltron: Legendary Defender, whose popularity is in large part due to their ships instead of vice versa. Of course, with their wide array of characters, they have quite their share of well-liked secondary ships, be it Shallura, Plance, Heith, Lotura, or honestly literally any pairing of characters ever except Klance and Sheith, which are the primary ships. Both Klance and Sheith have the prominence of Singular Power Ships; in fact, they are two of the top pairings on Tumblr, which may be in part due to the in-fandom fighting between the ships: the more fans argue about the two ships, the more discussed they are, the more they climb up Fandometric’s Top 20 list.
Fighting between ships is normal, but is extremely widespread in the Voltron community due to the nature of the Sheith ship. Shiro is a grown man, in contrast to Keith who is 18, and the two have known each other since Keith was a very young teen. This dynamic is interpreted as inappropriate by many fans, but Sheith shippers believe that since Shiro and Keith are both technically adults, there should be no problem. Thus, many Klance shippers disapprove of Sheith shippers for supporting what they view as a relationship that is pedophilic in nature, and Sheith shippers believe no one should hate on anyone for shipping who they want to ship. Further driving this discourse is the fact that the showrunners have implicated intent to include LGBTQ+ representation in the show, causing fans to relentlessly dig through seasons in an attempt to dig up any evidence they can suggesting that their ship will become canon. Needless to say, it is no surprise the shipping among the Voltron fandom is such a widely discussed topic.
The Marvel fandom is quite similar to that of Voltron, except with more emphasis on individual actors and familial head canons between characters. Marvel and Voltron are both worlds with a large number of (mainly male) characters, allowing lots of shipping and attracting many fans. Stucky and Stony are ships comparable to Klance and Sheith; although, in the case of Marvel, the brotherly dynamic (Stucky) overpowers the rivalry dynamic (Stony), while in the Voltron fandom, Klance is more popular than Sheith.
Another difference is that Marvel fans are generally aware of the impossibility of their ship becoming canon, and, as a live-action franchise, much of the Marvel fandom on Tumblr does center around the actors. There is also a lot more discussion of the familial relationships between the characters with the father-son dynamic between Tony Stark and Peter Parker, sibling relationships between T’challa and Shuri as well as Thor and Loki, and the general family-like relationship between the Avengers and Fury.
The wlw shipping community is significantly smaller and less dramatic but still quite loud concerning canon lesbian couples. Steven Universe (Pearlrose), Adventure Time (Bubbline), Supergirl (Sanvers), Wynonna Earp (Wayhaught), and Avatar: the Last Airbender (Korrasami) are all shows with canon wlw couples that everyone likes, although strangely, the most popular ship from Supergirl is not Sanvers, but rather Supercorp. There isn’t much to say about wlw shipping because it’s generally very non-problematic. The negativity in the wlw community is generally not pointed toward each other, but rather the showrunners/cast for their mistakes (Supergirl @Comic Con 2017 anyone?). As mentioned previously, Clexa was another wlw ship that is no longer running, and the show creators were highly criticized for what they chose to do with the relationship. For most of these fandoms, the popularity is driven by the ships.
Other popular fandoms:
- Boku no Hero Academia: BNHA is a strong both as a fandom and in shipping, but I’m not familiar enough with this show to make a comment on it; however, my observations suggest the behavior of this fandom is most similar to Marvel and maybe Voltron.
- Phandom: I’m pretty sure the Phandom is basically entirely Phan content whether the shipping is platonic or not because the dynamic between Dan and Phil is basically the reason for most of their fans.
- Overwatch: I don’t know what goes on in this fandom except for copious amounts of love for the diversity of this game, but I have seen shipping among the playable characters, though not anything particularly noteworthy.
- The Royal Animation Children: The Royal Animation Sisters – Adventure Time, Steven Universe, Avatar – now have three younger siblings: Voltron, The Dragon Prince, and Miraculous: Tales of Ladybug and Chat Noir. I have already discussed Voltron in great detail; The Dragon Prince doesn’t provide much to discuss, as it hasn’t given much material to work with. Miraculous Ladybug has a pretty basic shipping base considering everyone ships the same thing with a couple side ships; however, the relationship between the two main characters is so nuanced because of the multiple identities that this potentially powerful primary ship has never gotten very far ahead.
- The Good Place: This jumped on the Top 20 list very high very fast, and I have no idea what the shipping culture is. But from what I’ve seen, people just generally ship anything and it basically works, and from the seasons I’ve watched that checks out so basically I’m pretty sure this is one of those free-for-all shipping fandoms.
In general, it appears that shipping is most powerful with canon wlw couples and with franchises with large, heavily male-dominated casts. For ultimate power, promise LGBTQ+ content and deliver as little as possible. For non-platonic shipping, large casts with family dynamics is where it succeeds. Most of this is quite intuitive.
All that being said, I should probably emphasize that I have a limited experience in terms of fandom, so I have probably excluded many fandoms, including Andi Mack, the Land of Youtubers, and whatever miscellaneous stuff I overlooked. Also, I DO have an opinion about a lot of these, but like I said, I am trying to be neutral. Also, I am very likely misinformed about many of these fandoms. But, from the perspective of the person who wrote this, this analysis is as accurate as can be.





